Tallinn, Estonia – July 7, 2026
Thermory has entered into a strategic partnership with Metos Co., Ltd., Japan’s leading sauna and wellness solutions company. The partnership marks an important milestone in Thermory’s long-term commitment to Japan, combining the company’s expertise in thermally modified wood with Metos’ decades of market leadership and technical excellence.
Japan has become one of the world’s most dynamic and sophisticated sauna markets, driven by growing consumer interest in authentic wellness experiences, premium design and high-quality natural materials. Together, Thermory and Metos will combine Thermory’s manufacturing excellence with Japanese craftsmanship to help shape the next generation of premium sauna environments.
As part of the partnership, Thermory will supply its premium wood products to Metos, which will introduce a carefully selected portfolio under its own Metos Thermal Wood brand. Initially focused on sauna applications, the range will be integrated into Metos’ own projects and offered through its nationwide dealer network, giving architects, designers and developers access to premium natural wood solutions tailored to the Japanese market. The partnership also establishes a platform for future innovation as customer expectations continue to evolve.
Katrin Reinaste-Parve, Group Sales & Marketing Director, Thermory AS:
“Japan is one of the world’s most exciting and sophisticated sauna markets, and we are proud to begin this new chapter together with Metos. Their reputation, technical expertise and deep understanding of Japanese customer expectations make them an exceptional long-term partner for Thermory. Today, our products are trusted in more than 60 countries, and this partnership reflects our strategy of collaborating with the strongest local market leaders to create exceptional customer value. We are proud that Thermory’s global expertise, uncompromising commitment to quality and the industry’s broadest portfolio of thermally modified wood products will provide the foundation for Metos Thermal Wood. Together, we look forward not only to delivering exceptional materials, but also to inspiring architects, designers and sauna professionals to create even more beautiful, durable and sustainable wellness spaces while supporting the continued evolution of Japan’s sauna culture for many years to come.”
Shoichiro Yoshinaga, President and CEO of Metos Co., Ltd.:
“Thermory is the global leader in thermally modified wood and a partner that shares our commitment to quality, innovation and long-term value. Through Metos Thermal Wood, we are able to offer Japanese customers premium natural wood solutions that enhance both the durability and design possibilities of modern sauna spaces. We believe this partnership will contribute to the continued evolution of Japan’s sauna and wellness market.”
While the initial focus is on premium sauna materials, both companies see significant long-term opportunities to expand the use of thermally modified wood across exterior cladding, decking and other wellness applications as the Japanese market continues to develop.
For Thermory, this agreement represents another important step in its international growth strategy. Rather than simply exporting products, Thermory partners with leading regional specialists who share its commitment to quality, innovation and customer experience. By combining global manufacturing expertise with deep local market knowledge, Thermory helps partners build distinctive offerings for their own markets while extending the reach of sustainable, high-performance wood solutions around the world.
